Football innovation, using tape?

Football is universal and should be playable anywhere, by anyone. So instead of just making another ad, we made a product. Goal Tape. A simple roll of tape that transforms any wall into a goal, turning any space into a pitch. Handed out in stores and on the streets, it wasn’t just a campaign. It was an open invitation to play.

From the Stadium to the Streets

We then took the Puma stars to the streets, where the real magic happens. No stadiums, no crowds. Just pros jumping into pickup games with local kids, playing purely for the love of football.